Undercurrent waves have been raised on the telecom market. Telcos rush to offer big preferences for inner-network call packages in order to attract more subscribers.
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A representative of VinaPhone revealed that the launching of the service package aims to retain subscribers.
The “Beeline’s effect”
The “billionaire package” and the super-cheap mobile phones launched into the market by Beeline in the period between September and October, proves to be the biggest wave on the mobile telecom market so far this year.
The promotion campaign activated by Beeline once drew the special attention from the public, and Beeline’s services have become the choice of many families and offices.
Hoang Hai Yen, an officer of a media company in Dong Da district in Hanoi, said that she has bought 120 Beeline super-cheap mobile phones and simcards for all the members of the company and her family members. Previously, officers of the company used services of different mobile network operators, while they now only use Beeline’s services.
The works of a media company require the staff to communicate with each other regularly. Yen said that in the past, she had to spend 300,000 dong a month on call charges. But now she has to pay 20,000 dong only.
“It is clear that the Beeline’s package is much cheaper than that of other network operators,” she said.
Yen has also purchased 5 Beeline’s mobile phones for her family, saying that since the mobile phones were put into use, the mobile phones using Viettel’s or MobiFone’s services have been put idle.
In general, when mobile network operators launch super cheap packages in sale promotion campaigns, they mostly target general school and university students, while the preferences are only applied for a certain short time. Therefore, when promotion campaigns finish, people would leave the network operators for others and shift to use other more attractive packages.
However, Beeline applied a special policy for its sale promotion campaign. It offered “super-cheap” fees to the subscribers with the subscription prefixes of 0993 and 0995 for a long period of 10 years. By doing so, Beeline not only can attract new more users, but also retain clients for at least 10 years.
It is clear that the package has changed the habit of using mobile phones for communication and has created “Beeline offices”. It is very likely that the clients using the “billionaire package” would become a loyal subscriber of Beeline, if the quality of Beeline’s services is okay.
The war in inner-network call packages begins
Like Beeline, Vietnamobile is considered one of the small mobile networks in Vietnam. The biggest success of the network operator is the launching of Maxi Talk package into the market which has helped attract a big number of subscribers.
Maxi Talk of Vietnamobile allows people to talk all the day long with just 5000 dong. Maxi Talk, the backbone of Vietnamobile got the title “the most excellent package of 2010” granted by the Ministry of Information and Communication.
According to Elibabete Fong, General Director of Vietnamobile, thanks to Maxi Talk, after one year, the mobile network operator has attracted millions more subscribers, who are students and office workers. By January 2011, the network had attracted 10 million subscribers.
Meanwhile, Beeline’s number of subscribers has increased by nearly 400 percent just after 1.5 months after it launched the billionaire package.
Experts believe that inner-network calls will bring more opportunities to small network operators, while they do not have advantages in inter-network calls, because it still depends on connection fee policies applied by different network operators.
Source: TBKTVN
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