Web designing service: higher demand, new tendencies

 The demand for web designing has been increasing rapidly, especially from small and medium enterprises, since businesses now think that they need eye-catching websites with friendly interfaces which can help them boost e-commerce and popularize their products.

Demand up

Tran Chi Han, Director of Nhat Tien Trade and Service Company which specializes in trading car lamps, said that he has hired to re-design the company’s website. Han feels satisfactory with the new website which has a more friendly interface which allows customers to more easily search for the company’s products and allows administrators to more easily manage the information. Especially, the website now also allows people to place online orders and make online payment.

According to Lam Quang Vinh, General Director of Vina Design, the demand for web design from enterprises, especially from small and medium ones, has increased by 50 percent in comparison with the same period of the last year.

“Businesses now understand that they need to have the websites with eye-catching interfaces and attractive content in order to attract customers. This has made the web design market become more bustling,” Vinh said.

Huynh Ngoc Duy, Director of Mat Bao Media Company, said that the number of customers that Mat Bao Media got in the period from August to October of 2011 increased by 20 percent in comparison with three months before.

A survey conducted by the E-commerce Agency under the Ministry of Industry and Trade showed that in 2010, more than 40 percent of businesses got turnover from their e-commerce websites, while a half of which said they made investment to develop e-commerce applications.

60 percent of polled businesses said they believe the turnover would increase thanks to the e-commerce. In order to increase the capability of approaching to the market, more than 40 percent of businesses have set up their own websites, while 15 percent have e-marketing activities.

The survey also pointed out that 21 percent of businesses plan to build up their websites in the future, an increase of 24 percent over the same period of 2009.

Tendency changes

According to Vinh, there are some big changes in the requirements for web designing.

In previous years, businesses wanted to have beautiful websites, i.e. they paid more attention to the appearance. However, they seem to be more practical now. Besides the aesthetic requirements, businesses nowadays pay attention to the sale efficiency that the websites can bring, and the e-marketing efficiency.

According to businesses, a friendly website needs to satisfy three requirements: friendly to users, friendly with search tools and friendly to web administrators.

Meanwhile, according to Duy, there are two kinds of businesses that have the demand for web designing. The first one includes the businesses which need to have “good faces” on Internet to introduce about their companies, products and services. These businesses still do not make investment on online sale. TH second group includes the businesses which want to sell goods through Internet and they have invested heavily on e-commerce.

“Last year, in every 10 new websites, three ones had e-commerce features such as baskets and payment portals. Meanwhile, this year, the ratio is 5/10, i.e. that there are 5 e-commerce websites in every 10 websites, an increase of 70 percent,” Duy said.

Vinh said that the biggest difficulty that Vina Design usually meets is that clients do not understand their purposes and targets themselves. Therefore, web designers have to give consultancy to businesses.

Meanwhile, clients just want to have the websites which they can use to popularize the products of the companies, while they do not pay much attention to update the information on the websites. This has partially been attributed to the fact that the companies still cannot see the big benefits the websites can bring, or they still do not have officers in charge of taking care for the websites.

Source: TBKTSG