Site acceleration: Find out how to build traffic and make more money from your blog!

Find out how to use site acceleration and other secrets to bring more people to your blog and get a higher conversion rate!
A lot of bloggers make good content aimed at a narrow, lucrative niche, but they don’t know how to get people to come to their site. Or, once people are there, they simply aren’t clicking on any ads or signing up for the blog’s lead registration program.

I’ve been in online marketing for over a decade and I’ve blogged prolifically since blogging became a widespread medium of communicating with clients. I remember what it was like starting out, so I want to share how to bring more people to your blog and how to keep them on your blog in those crucial first few seconds after they’ve clicked on a link to your blog:

Search engine optimization (SEO)

Most sites get around three quarters of their traffic from search engines, which means that your blog has to show up high on search engine results for terms that your niche searches for in order for people to find it and click on ads or otherwise monetize.

On-site SEO

Make sure your content is written in a way that allows search engines to figure out what terms to rank it for. Especially since Google’s Panda update, websites have moved toward content-rich landing pages designed to both keep people on the page long enough to monetize them (usually with lead-in headline and a good hook) and to rank high for one keyword or a few related keywords. Make sure to pick keywords keywords that are very targeted toward your niche and aren’t too difficult to rank for, which will mostly be keywords that are a few words long. But good on-site SEO is more than just spamming keywords in the beginning of your text; you also need to write and structure your page in a special way that search engines like.

Remember top to bottom, left to right…

“Left to right” means that your page will rank higher the closer your keywords are to the beginning of the landing page, e.g., the closer they are to the top and left hand margins. For example, let’s say you want a landing page for the term “cheap 2012 calenders”. You should put “cheap 2012 calenders” at the beginning of your page’s title and put it as close to the beginning of the page URL as possible. Then, mention the phrase four or five times within the first 200 words of your landing page, especially in the first paragraph. If you do that, your landing page is now ready for some off-site SEO.

Off-site SEO

Off-site SEO involves getting links on third-party webpages where the anchor text is for the term you’re trying to rank high for. That means getting lots of links to your landing page with “cheap 2012 calenders” as the anchor text. You can do this yourself but it’s very tedious so a lot of people hire SEO companies to do it for them.

Hire a good SEO company

New bloggers and online marketers frequently make the mistake of assuming that all link building companies are the same. They thus go for the cheapest company they can find, which is usually an outsourced company based in India. They offer very cheap rates, have good customer service. And everything usually goes fine for a few months.

Google is very good at figuring out which links are good and which ones are bad, based in part on what website the link is coming from. Overseas companies have writers who are poor English speakers, which means that they can’t get blog posts (and thus backlinks back to your site) on sites with actual human readers. They can only get posts on spamblogs, or splogs, ran by other overseas link builders. Google sees these sites as “bad” sites and will remove your site from its search results if your site has too many links coming from them. The only option is to do the SEO yourself or hire a good, high-quality SEO firm with native English writers that can get you backlinks on legitimate websites.

Site acceleration

People aren’t very patient. They don’t want to sit around waiting for a site to load, or have our browser hang up and have to re-click the link. That’s why most potential leads are lost within the first eight seconds of clicking a link. That means that, at most, you have eight seconds starting the time someone clicks a link on a search engine or from another site to either get someone to convert immediately or keep them interested long enough so that they’ll convert to a click, lead, or sale later on.

Site acceleration makes sure your page loads fast

Traditional websites are hosted on a single server in a single location. This means that someone in Denver receives a site from London if that’s where the server is. As a result, sites that appeal to people across a wide geographic area, such as sites aimed at the United States or English-speaking North America, take a long time to load for people who are far away from the server. Site acceleration services work by hosting the website on multiple superfast servers in different geographic areas. So, that person in Denver will see a site hosted by a Denver server, and someone in San Francisco will see a site hosted by a server in the San Francisco Bay Area.

SEO bonus

Google rewards sites that load quickly with higher ranking on its search results. Thus, good site accelerators like MaxCDN have separate superfast servers for video content. Google doesn’t count video hosted on separate servers against a site’s load time (even though these videos, like any videos, might slow down site load time client-side) for search ranking so choosing a good site acceleration service will give you an even bigger boost.

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